Skoda Auto India and PHD Media Collaboration
In a bid to ignite the spirit of Responsible Exploration, the latest campaign from Skoda Auto India and PHD Media unites adventurers and sustainability advocates.
The objective is to foster rural development, create fresh opportunities, and brighten the future for the residents of rural Kolavadai, nestled in the heart of Maharashtra.
Encouraging Customer Participation
The campaign, aligned with Skoda’s brand ethos of ‘Let’s Explore,’ urges customers not only to satisfy their thirst for adventure but also to become agents of change. 
Participants are encouraged to gather single-use plastic waste encountered during their explorations of uncharted territories and scenic landscapes across the country, and deposit the collections at the nearest Skoda Auto India dealership.
Transforming Waste into Opportunity
By partnering with the Public Welfare Department and NGO, Keshav Sita Trust, the initiative transforms waste into a positive force, recycling and repurposing it into construction bricks. These bricks are tailored for the benefit of rural and remote communities in India. The campaign has unlocked a unique opportunity to contribute to laying a crucial 2.5 km road in the Kolavadai district. Discarded plastic waste is now a stepping stone in this tale of transformation. What was once an isolated, remote village now stands connected by a paved road, facilitating locals’ access to education, healthcare, markets, and more.
This initiative has helped broaden the community’s horizons and illuminate the path to socio-economic prosperity.
PHD Media’s customer-centric strategy, backed by Omnicom Group’s Content Practice, played a pivotal role in amplifying the campaign’s core message of sustainability and social progress across various channels. This collaboration effectively transformed the campaign into a powerful and compelling narrative.
Skoda Auto’s Progress and Vision
- Skoda Auto is charting a course for the new decade with the Next Level – Skoda Strategy 2030.
- The company aims to secure a spot among the top five best-selling brands in Europe by 2030 by offering an attractive lineup in the entry-level segments and introducing additional e-models.
- Skoda Auto is strategically leveraging existing potential in vital growth markets such as India, North Africa, Vietnam, and the ASEAN region.
- The brand’s product range currently includes eleven passenger-car series, catering to various segments.
- In 2023, Skoda Auto delivered over 866,000 vehicles worldwide, solidifying its position as a key player in the automotive industry.
- As a member of the Volkswagen Group for three decades, Skoda Auto contributes to the group’s success by independently manufacturing and developing components used in vehicles across various brands.
- With operations spanning three sites in the Czech Republic and additional production capacity in China, Slovakia, India, and Ukraine, Skoda Auto employs over 40,000 individuals globally and operates in around 100 markets.
Skoda Auto India’s Impact
- Skoda Auto India has been captivating customers in the country since 2001.
- Presently, the company offers three models in India: Slavia, Kushaq, and Kodiaq.
- With a presence in over 150 cities and more than 260 customer touchpoints nationwide, Skoda Auto India has achieved notable success, reaching 100,000 sales over the past two years, marking the shortest time frame for the company to achieve this milestone in the country.
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